About · the human behind it
Hi, I’m
Molly.
real, helpful, inbox worthy.
I’m a marketing leader focused on content strategy and creation that drives demand and builds pipeline. I’m on a mission to make unforgettable B2B content.
in my words
Over the past 9+ years, I’ve built and led marketing programs that support sales, drive pipeline, and help customers get more value from their products. I’ve worked across content, product, lifecycle, enablement, and partnerships, and that generalist path has made me a sharper strategist and a stronger collaborator.
I work best when I’m partnering with product, sales, CS, and UX to build marketing that’s clear, actionable, and aligned with revenue goals. I’ve shared ideas and lessons from my experience on stage during SXSW, Drive by Exit Five, and Inbox Expo.
ReceiptsContent that turned into pipeline.
The toolkitGeneralist, on purpose.
Drawer 01 · Where the plan comes from
Strategy
- Content & social strategy
- AEO & AI visibility
- SEO
- ABX programs
- Messaging & positioning
Drawer 02 · The stuff people actually see
Making
- Articles & guides
- Video
- Email & newsletters
- Websites & relaunches
- Custom AI tools
Drawer 03 · How it turns into revenue
Partnering
- Sales enablement
- Product & CS
- Lifecycle
- PR & thought leadership
- Events & speaking
How I leadSmall teams, big swings.
Building from zero
I built Customer.io’s AEO program from the ground up. Now we’re the #1 recommended brand when AI compares us to competitors.
Partnering with revenue
I own ABX strategy alongside our XDRs, AEs, and AMs: figuring out what each account needs and building outreach for every stage of the funnel.
Running small, mighty teams
Today I lead our social and Reddit community contractors. Before that, I managed a UX designer, a technical writer, and a bench of design, SEO, and web vendors.
Teaching what works
I won Exit Five’s B2B Blitz with an AI visibility play, speak on AEO strategy, and build custom AI tools to help the team level up.
Off the clock
Outside of work, I live in Texas with my husband and four cats. (I’ll happily share pics with you)! I’m a big reader, aspiring gardener, and always looking for a good swimming spot when it gets hot (which is most of the time here).
- big reader
- GARDENER
- swimming-spot hunter
- cat sanctuary volunteer
- CRAFTY GAL
want the cat pics?
Let’s talk!
Say hi on LinkedIn