Resources

by molly evola

My work samples, guest spots, and side quests.

stop the scroll✹repurpose everything✹timely, relevant, worth a reply✹make people feel something✹write for humans (appease the bots)✹one idea, every channel✹stop the scroll✹repurpose everything✹timely, relevant, worth a reply✹make people feel something✹write for humans (appease the bots)✹one idea, every channel✹

Long readsArticles, guides & experiments.

Read’em all

Flagship
research

INSIGHTS FROM 750+ MARKETERS

Research

State of customer messaging 2026

Flagship research I run for Customer.io. One big survey, 750+ marketers, and a report on what messaging teams care about most.

2026
trends

Lifecycle marketing

Article

Lifecycle marketing trends in 2026

This one had a few jobs: rank for “trends” searches, share where we think the industry is headed, and set up our new buyer’s guide.

Buyer’s
guide

Customer engagement platforms

Guide

Buyer’s guide for customer engagement platforms

We needed one place to compare ourselves against every competitor. Yes, it’s written by someone in the category. It’s still genuinely useful (promise).

Hot
takes

w/ Drew Price

A webinar, re-mixed

Webinar recap

Lifecycle marketing hot takes

I didn’t want our webinar with Drew Price to just sit in a recording, so it became an article he could share with his audience too.

Reality
check

Room vs. survey

Original research

Experiment

The email reality check

Newer and more experimental: original research from a live workshop vs. a digital survey, built as a live page instead of a PDF.

In the wildVideo, email & newsletters.

Read

SocialWho wrote this?!

Social

Our most engaged LinkedIn post ever

A video I recorded with Exit Five founder Dave Gerhardt, featured on our LinkedIn page. Our most engaged post ever.

VideoHot takes

Video

Hot takes video series

A tiny mic, a B2B marketing event, and your favorite marketers’ hot takes. Worth stopping the scroll for.

EmailYou’ve got a text

A favorite email offer

Peak Love Island season meets our mid-quarter demo offer. (As the islanders say, you’ve got a text!!)

Newsletter!important tips

Newsletter

My best newsletter

A Reddit AMA with our Director of Deliverability, turned into a checklist for our 11k+ email geeks.

Thought leadershipGuest spots & features.

Read 'em all

InterviewThe human signal

Interview

B2B outreach in the AI era: the human signal

Goody asked four GTM leaders how to keep outreach human in the AI era. I got to be one of them (alongside Pavilion’s Sam Jacobs!).

Featured playBlitz winner

Featured play

The Claude skill behind a 30% AI visibility jump

My play won Exit Five’s B2B Marketing Blitz: a Claude skill that makes our existing posts easier for AI search to find and cite.

WebinarHost

Webinar

The future is FeMail: women who move markets

A webinar I hosted for Customer.io with three founders who are also marketers at heart.

The numbers

proof it landed.

No. 0113,408visits to one trends article No. 02$93kpipeline from a buyer’s guide No. 039,500visits from AI assistant answers No. 0411+ hrswatch time on a one-minute video No. 0573%of impressions beyond my network No. 0611k+email geeks on the newsletter