Lifecycle marketing trends in 2026

13,408total visits

9,500from AI assistant answers

This one had a few jobs. I wanted to rank for “trends” searches, share where we think the industry is headed, and set up our new buyer’s guide by pulling in what we learned from it (which gets us some natural backlinking).

This piece also generated great bot traffic and AI visibility gains for us: 13,408 total visits, 9,500 of which were from AI assistant answer retrieval.

Read the article

made
by molly

Next up

Buyer’s
guide

Customer engagement platforms

Guide

Buyer’s guide for customer engagement platforms

We needed one place to compare ourselves against every competitor. Yes, it’s written by someone in the category. It’s still genuinely useful (promise).

Hot
takes

w/ Drew Price

A webinar, re-mixed

Webinar recap

Lifecycle marketing hot takes

I didn’t want our webinar with Drew Price to just sit in a recording, so it became an article he could share with his audience too.

Reality
check

Room vs. survey

Original research

Experiment

The email reality check

Newer and more experimental: original research from a live workshop vs. a digital survey, built as a live page instead of a PDF.