Shelf · always growing

Thought leadership

Guest spots & features.

When other folks asked me to share what’s working. An interview, a play that won, and plenty of opinions.

Goody asked four GTM leaders how to keep outreach human in the AI era. I got to be one of them (alongside Pavilion’s Sam Jacobs!).

My play won Exit Five’s B2B Marketing Blitz: a Claude skill that makes our existing posts easier for AI search to find and cite.

A webinar I hosted for Customer.io with three founders who are also marketers at heart.

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Long reads

Articles, guides & experiments.