molly evola
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Molly Evola presenting her GEO skill play during Exit Five’s B2B Marketing Blitz
Featured playExit Five newsletter · 2026

The Claude skill behind a 30% AI visibility jump

30%AI visibility jump
11kcitations on one page in 5 months
+104%active users on that page

My play won Exit Five’s B2B Marketing Blitz (!!), and they wrote it up as #1 of “4 proven growth plays to use right now.”

I built a Claude skill to optimize existing blog content for AI visibility, fed with our GEO content strategy, the topics that matter to the business, audience and voice guidelines, and examples of our best content already ranking in AI search. A human always reviews the output before anything ships.

The skill rewrites structure (H2s, a TL;DR, fresh stats and tables) and copy, swapping generic stats for real case studies and making neutral intros take a stand. One page hit the 100th percentile for citations, 11,000 in five months, with active users up 104%. Customer.io now shows up in one of every three AI conversations about the category.

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