Shelf · always growing
Long reads
Articles, guides & experiments.
The deeper stuff. Articles that rank, a guide that sourced real pipeline, and a few experiments in how content gets found (by people and the bots).
research
INSIGHTS FROM 750+ MARKETERS
State of customer messaging 2026
Flagship research I run for Customer.io. One big survey, 750+ marketers, and a report on what messaging teams care about most.
Read moretrends
Lifecycle marketing
Lifecycle marketing trends in 2026
This one had a few jobs: rank for “trends” searches, share where we think the industry is headed, and set up our new buyer’s guide.
Read moreguide
Customer engagement platforms
Buyer’s guide for customer engagement platforms
We needed one place to compare ourselves against every competitor. Yes, it’s written by someone in the category. It’s still genuinely useful (promise).
Read moretakes
w/ Drew Price
A webinar, re-mixed
Lifecycle marketing hot takes
I didn’t want our webinar with Drew Price to just sit in a recording, so it became an article he could share with his audience too.
Read morecheck
Original research
The email reality check
Newer and more experimental: original research from a live workshop vs. a digital survey, built as a live page instead of a PDF.
Read more
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In the wild
Video, email & newsletters.