State of customer messaging 2026

This is flagship research I run for Customer.io. We used the survey itself as a demand gen play, offering an incentive for completing it. Over 750 marketers responded and engaged, which made it a great play with our BDRs for outreach.

We then used those answers to build this flagship messaging report to understand the priorities, trends, and details marketing teams care about most.

I love this type of research because it turns one really big effort into a million other assets: webinars, talk tracks, and keynote speeches. Repurposing is the name of the game.