Our most engaged LinkedIn post ever

I recorded this video with Dave Gerhardt, the founder of Exit Five, and we featured it on our LinkedIn page. It became our most engaged post ever, with the most impressions we've seen: 183 engagements from the actual audience we care about.

That's a big part of our strategy. A lot of these were distributed on personal channels first, then amplified. This one pulled in 62 comments and 9 reshares, with people saying things like “This is the content we love to see.”

It turned out super great, and people loved it. It was fun at the event too. More content like this is the goal: 12,000 impressions, a 4% click-through rate, and a 6.3% engagement rate. Really great overall analytics on this social post and the creation of it.