My best newsletter

One of the biggest pillars of my content strategy is repurposing. When we create a piece of content, I want to make sure that we share it across any and every channel it would be helpful in. That’s what this !important tips newsletter send was inspired by.

This is the monthly newsletter I send to our community of 11k+ email geeks, and we repurposed a Reddit AMA with our Director of Deliverability into a checklist readers could run for their own program.