Hot takes video series

With any content, making sure it’s worth “stopping the scroll” is my first goal. We accomplished that with our videos created during a B2B marketing event this year.

We used the team’s LinkedIn channels as the first layer of distribution and followed up with posts from our company pages.

The first post I did with one of our new videos drove nearly 5k impressions, 73% of those from people beyond my own network. The video itself is around a minute long, and the total watch time added up to over 11 hours.